Lead aggregators charge $50–$150 per shared lead. Your own website generates exclusive leads that come directly to you, at a fraction of the cost — and they keep compounding over time.
Angi, HomeAdvisor, and Thumbtack charge per lead — whether you close the job or not. And you're competing against 3–4 other contractors on every single lead. Your own website generates exclusive leads at a fraction of the cost.
"Roofer near me," "electrician West Palm Beach," "kitchen remodel Fort Lauderdale" — these searches happen thousands of times per month in South Florida. Without a website optimized for them, those leads go to your competitors who do.
You do great work — but if it's only visible on your truck and your business card, most potential customers will never know. A website with a professional project gallery is the single best sales tool you can have.
A website that generates 20 leads/month at 25% close rate and $5,000 average job = $25,000/month in revenue from a one-time investment.
| Lead Source | Cost Per Lead | Close Rate | Cost Per Job |
|---|---|---|---|
| HomeAdvisor / Angi | $50–$150 | 10–15% | $333–$1,500 |
| Google Ads (PPC) | $25–$75 | 15–20% | $125–$500 |
| Your Own Website (SEO) | $5–$15 | 20–30% | $17–$75 |
Dedicated pages targeting every city and neighborhood you serve. "Roof repair Jupiter FL." "Kitchen remodeling Boca Raton." "AC repair Palm Beach Gardens." Each page targets a specific local keyword and drives qualified traffic — this is the playbook that consistently gets contractors into the Google Map Pack.
Nothing sells contractor services like visual proof. We build filterable galleries showcasing your best work — organized by service type, with before/after sliders that make the transformation undeniable. Customers who see your work before calling are already sold.
An intelligent chatbot that engages visitors immediately — asking what type of project, their timeline, property address, and whether they'd like a free estimate. Leads are captured and sent to your phone via text and email instantly. No more missed opportunities while you're on a job site.
Full Google Business Profile optimization, local citation building across 50+ directories, review generation automation, HomeAndConstructionBusiness schema markup, and NAP consistency across the web. The local map pack is where contractor leads come from — we get you there.
After every completed job, your system automatically sends a text asking for a Google review. More reviews = higher Maps ranking = more leads. We've seen contractors go from 15 reviews to 100+ in six months with this system — and their phone starts ringing on its own.
Structured quote request forms that capture service needed, property type and location, project description, photos (yes — customers can upload photos of their problem), and preferred contact method. Delivered to you in a clean format by email, text, or into your CRM.
Your potential customers are on their phone — standing in their kitchen looking at a broken faucet, or outside after a storm. Your site needs to load fast and make it dead simple to call or request a quote from any device.
Fixed pricing — know your cost before we start. Strategy call will nail down exact scope.
AI chatbot: $2,000 setup + $100–$200/month. Ongoing SEO: $600–$1,500/month.